Yellow bomb with white lightning strike over it. Blue background and yellow rim.
370TH BOMBARDMENT SQUADRON
The emblem of the 370th Bombardment Squadron is one of a set of military insignia pins issued by Kellogg's with their PEP cereal in 1943. The set is known as the “Pep War Insignia Pins” and features 36 WWII military squadron emblems. It was created for Kellogg's by the legendary "Premium King" Sam Gold. Kellogg's Pep cereal brand-sponsored radio programs gave away premium items such as trading cards, badges, and pinback buttons.