|Text on Button||J.R. EWING FOR PRESIDENT|
Color image of J.R. Ewing(Larry Hagman) wearing a brown cowboy hat and a suit. The words "J.R. Ewing for President" in black capital letters are listed on the top of the button. The illustration and words are over an American flag background.
|Curl Text||DIST. ONE STOP. CA. 91754 ©1980 LORIMAR PROD INC.|
John Ross "J. R." Ewing, Jr. is a character played by Larry Martin Hagman on the soap opera Dallas (1978–91) and its spin-offs, including the revived Dallas series (2012–13). J.R was the centerpiece of the show and was depicted as a covetous, egocentric, manipulative and amoral oil baron. David Jacobs, the show's creator, recounted the character as the villain-as-protagonist, a combination of hero and villain. Jacobs links the popularity of the character's unapologetic commitment to self-interest to the Ronald Reagan's Presidency and the shift of the culture that would perceive greed to be O.K.
Jacobs, David. (1990, April 15). TV VIEW; When the Rich And the Powerful Were Riding High. The New York Times. Retrieved from: http://www.nytimes.com/1990/04/15/arts/tv-view-when-the-rich-and-the-po….