|Text on Button||JOHNSON - HUMPHREY VOTE DEMOCRATIC © DEMOCRATIC NATIONAL COMMITTEE 1964|
Photographs of Lyndon B. Johnson and Hubert Humphrey inside a white silhouette of the United States. White text on half blue, half red background divided horizontally.
|Curl Text||(union bug) PHILA. BADGE CO. INC. 1007 FILBERT ST. PHILA, PA. 7 LICENSEE (union bug)|
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Lyndon B. Johnson was the 37th President of the United States and Hubert Humphrey was his Vice President. In 1964, Democrat Lyndon B. Johnson ran for president against Republican Barry Goldwater. Johnson was already the incumbent president following the assassination of John F. Kennedy and ended up winning both the electoral college vote and popular vote in landslide. His popular vote percentage was. 61% - the highest since James Monroe's 1820 re-election.
Johnson's presidency is mainly known for the "War on Poverty," civil rights movement and increased involvement in the Vietnam War, for which he garnered much criticism.