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Democratic incumbent Lyndon B. Johnson with running mate Hubert Humphrey successfully won the 1964 election against Republican candidate Barry Goldwater. The election is one of the most lopsided in history, with Johnson winning 44 states and receiving 15 million more votes. Johnson, as then Vice President, had assumed office in 1963 after John F. Kennedy was tragically assassinated.
Kennedy was one of the most popular politicians in the nation who had his support trickle down to Johnson by association. Johnson advocated for more social welfare reminiscent of the 1930's under Franklin Roosevelt. After winning the election, Johnson did just that by instituting Medicare, Medicaid, and starting a fight against poverty.
270toWin. (n.d.). Presidential Election of 1964. https://www.270towin.com/1964_Election/