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Released in 1966 by the board game company Milton Bradley, Twister quickly became a household phenomena among consumers. Initially, Milton Bradley struggled to find retailers that would stock the game, but after a successful debut of the game on The Tonight Show the sole New York retailer that carried it, sold out the next day. With this success, Milton Bradley ramped up production, selling over 3 million units in 1967 alone. Beginning in the 1980’s, Twister has been increasingly used for fundraisers, college events, and to set Guinness World Records.
Twister. (n.d.). Retrieved February 25, 2018, from http://www.toyhalloffame.org/toys/twister.