I'm the Boss

I'm the Boss Advertising Button Museum
Category
Advertising
Additional Images
I'm the Boss button back Advertising Button Museum
Sub Categories
Litho
Text on Button I'm the Boss.
Image Description

Black text above descending horizontal orange, red, and blue stripes over white background. 
Back Style
Brass locking pin
The Shape
Circle
The Size
2 1/4 inch
Year / Decade Made
1970s
Additional Information

United Airlines ran a "You're the Boss" ad campaign during 1976-77 to attract business travelers. Leading up to this campaign, the company researched its customers and found that nearly half of their customer base were business travelers. As a result of this research, United expanded carry-on luggage space and emphasized food and drink quality.

United Airlines was formed with the merger of Boeing Air Transport, National Air Transport, Varney Airlines, and Pacific Air Transport in the 1930s. United is the world's largest airline when measured by number of destinations served (as of 2014).
Sources

Smith, William D. (1976, September 9). United Woos Business Traveler. The New York Times Retrieved from https://www.nytimes.com/1976/09/09/archives/advertising-united-woos-bus…
Catalog ID AD0912