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Image Description:
Black and white illustration of an apple with black text and a red illustration of an apple and the outline of Long Island on a red background
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Additional Information:
This is a variation of the "I heart NY" logo. The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.
Catalog ID:
IL0082
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