White text and red heart symbol on black background.
The Los Angeles Public Library (LAPL) serves the city of Los Angeles, with a total of 73 branches spread throughout the city. LAPL has over 11 million cardholders and millions of materials; library programs serve thousands of users.
This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.
The logo has become iconic in pop-culture and has been imitated in many forms around the world.
Los Angeles Public Library. (2018). Los Angeles Public Library. Retrieved from https://www.lapl.org/sites/default/files/media/pdf/about/LAPL_FY2017-18_...