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I Love LAPL I Heart Button Museum
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I Love LAPL button back I Heart Button Museum
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White text and red heart symbol on black background.

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The Los Angeles Public Library (LAPL) serves the city of Los Angeles, with a total of 73 branches spread throughout the city. LAPL has over 11 million cardholders and millions of materials; library programs serve thousands of users.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.


Los Angeles Public Library. (2018). Los Angeles Public Library. Retrieved from

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