I Love IBM Personal Computers

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Text on Button I ♥ IBM Personal Computers
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Black text red heart on white background

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Priced at approximately $1,565 when it was first released to the American public in 1981, IBM's early iconic line of personal computers was produced by a team of designers and engineers directed under the head of IBM's Entry Systems Division, Don Estridge, in Boca Raton, Florida. The IBM personal computer brand turned into a household name nearly overnight. By the end of 1982, IBM was selling a PC every minute of the business day. The IBM PC would ultimately become the industry standard for PC makers for decades to come. 

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Catalog ID IL0010