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I Love Girl Scout Cookies

I Love Girl Scout Cookies I Love Button Museum
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I Love Girl Scout Cookies button back I Love Button Museum
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Black text and red heart symbol on a white background.

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Girl Scout Cookies are sold by members of the Girl Scouts as a major fundraising for individual troops. The funds are used to support different experiences and adventures for local troop members. The first cookie sales began with the Mistletoe Troop in Muskogee, Oklahoma in 1917, five years after Juliette Gordon Low started the organization. In 1934, The Girl Scouts of Greater Philadelphia became the troop to sell commercially baked cookies. Two years later, the national organization began licensing commercial bakers to make cookies to be sold by troops around the nation. By 1937 more than 125 troops were selling cookies. By 1951 three varieties were available — sandwich, shortbread, and chocolate mints. Since 1998, eight varieties have been available for sale.

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA. The logo has become iconic in pop-culture and has been imitated in many forms around the world.


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