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I Love the Arden

I Love the Arden  I Love Buttons Button Museum
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I Love the Arden button back I Love Buttons Button Museum
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I ♥ the Arden
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White text and a red heart on a black background

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Arden is a theatre company which began in 1988 in Philadelphia. It’s founders are Terrence J. Nolen, Amy Murphy, and Aaron Posner. The theatre started with 70 seats and today has expanded into a two-story building with classrooms included and 100 seats in its Bob and Selma Horan Studio Theatre. The company performs stage plays throughout the year of many genres including classic and contemporary.

The "I love" and "I heart" logos have become iconic in pop-culture and have been imitated in many forms around the world.

The original form of the "I heart" and "I love" logos was the I heart NY logo created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.


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