|Text on Button||I HAVE SEEN THE FUTURE|
Blue text on a white background with an outer blue edge
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GENERAL MOTORS EXHIBIT WORLD'S FAIR 1940 IN NEW YORK
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“I Have Seen the Future” was a phrase that appeared on souvenir buttons from Nelson Bel Geddes “Futurama” ride at the 1939 New York City World’s Fair. The ride was part of General Motors’ “Highways and Horizons” exhibit. It took up approximately 35,000 square feet of exhibit space and was ridden by more than five million people between 1930 and 1940.
“Futurama” consisted of 408 sections showing Bel Geddes’ perception of the future of America, or “world of tomorrow.” Each section showed various parts of the country, including rural areas, suburbs, cities, and roadways. The sections were viewed from a carry-go-round of moving chairs that brought riders on a “transcontinental flight over America in 1960.”
Turley, L. (2013 November) “I have seen the future:” Norman Bel Geddes and the General Motors Futurama. Museum of the City of New York. Retrieved from https://blog.mcny.org/2013/11/26/i-have-seen-the-future-norman-bel-gedd…