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| Text on Button | I found it! |
| Image Description | White text on an azure blue background. |
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5￠ |
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| Additional Information | The “I found it!” evangelism campaign was started in the late 1970s by a Christian parachurch organization Cru, formerly called Campus Crusade for Christ or CCC. The text refers to the process of converting to Christianity or “finding Jesus,” and the campaign led to various parody responses such as “I lost it” and “I wasn’t even looking for it”. Cru was started as a local college ministry by Bill Bright in 1951, and in subsequent decades expanded its reach espousing Christian nationalism in the United States. In the organization’s current incarnation, Cru is an affluent global evangelical empire with significant political clout in the United States and abroad. |
| Sources |
AskMetaFilter (February 23, 2010) What was “I found it”? https://ask.metafilter.com/146787/what-was-I-found-it Niebuhr, Gustav (March 7, 1996) President of Campus Crusade gets $1 million religion prize Accessed January 31, 2023 via https://www.nytimes.com/1996/03/07/us/president-of-campus-crusade-gets-1... Jenkins, Jack (August 2, 2019) Christian leaders condemn Christian nationalism in new letter https://religionnews.com/2019/08/02/christian-leaders-condemn-christian-... Michaelson, Jay (April 14, 2017). The Christian do-gooders secretly attacking gays https://www.thedailybeast.com/the-christian-do-gooders-secretly-attackin... Turner, J. G. (2008). Bill bright and campus crusade for christ: The renewal of evangelicalism in postwar america. University of North Carolina Press. Whitehead, Andrew L., and Samuel L. Perry, Taking America Back for God: Christian Nationalism in the United States (New York, 2020; online edn, Oxford Academic, 19 Mar. 2020), https://doi-org.ezproxy2.library.arizona.edu/10.1093/oso/9780190057886.0... 31 Jan. 2023. |
| Catalog ID | IB0766 |