You are here

I am Loved Pumpkins Helzberg Diamonds

I am Loved Pumpkins Helzberg Diamonds Advertising Button Museum
Category: 
Additional Images: 
I am Loved Pumpkins Helzberg Diamonds button back Advertising Button Museum
Text on Button: 
I AM LOVED
Image Description: 

Black text over a gold background and illustration of jack-o-laterns

Back Paper / Back Info: 

HELZBERG DIAMONDS 2010 LIMITED EDITION 800-HELZBERG helzberg.com

Curl Text: 

HELZBERG DIAMONDS 2010 LIMITED EDITION 800-HELZBERG helzberg.com

Back Style: 
The Shape: 
The Size: 
Year / Decade Made: 
The Manufacturer: 
Additional Information: 

The Helzberg Diamonds Foundation started a campaign in 1967 when Barnett Helzberg Jr. proposed to his girlfriend Shirley Bush. He wanted her to know that she was loved, and decided to give away buttons reading “I am loved” in all of his stores. The buttons became popular across the country immediately. They were used by schools and religious groups and were sent to servicemen overseas. Foreign language and limited edition versions of the button were introduced, such as this 2010 Halloween version of the button. The buttons are still given away in Helzberg stores today with the tagline “buy her a diamond or give her a button, but in any case, tell her she’s loved”.

Sources: 

AGHCollect. (2014). Helzberg “I Am Loved” Pinback. Retrieved from https://www.collectorsweekly.com/stories/115220-helzberg-i-am-loved-pinb...

About Helzberg Diamonds. (n.d.). Retrieved from https://www.helzberg.com/category/about+helzberg.do 

Catalog ID: 
AD0889
Share with your friends: