|Text on Button||HUDDLE WITH HUBERT|
Black and white illustration of a lion head wearing a football helmet over black text on a white background.
Hubert the Lion is a marketing character that was created for Harris Bank by the Leo Burnett advertising agency in 1958. Like a lion, Hubert was meant to represent what the bank wanted to be known for; per bank VP Mary Ullrich, “dignity, importance, strength, everything that we wanted to stand for except warmth and friendliness.” Hubert was originally a stuffed animal given out as a premium for attracting customers and became one of the more popular bank premiums in history.
Austin, B. (December 7, 1988). Hubert is Leader of the Pack. http://articles.chicagotribune.com/1988-12-07/entertainment/8802220670_…