Black text and an illustration of a face on a yellow background
ST. LOUIS BUTTON CO. ST. LOUIS
“Howdy! Be a Chuloo” was a marketing campaign for Colgan’s Taffy Tolu. Known as “The Original Chewing Gum,” Taffy Tolu was created in the 1860s by pharmacist John Colgan. Pinback buttons such as these were distributed by druggists to promote the Colgan product. The slogan “Be a Chuloo (For Chewing Gum”) was patented by The Meek Company in 1907.
"It's Flavored Chewing Gum: Taffy Tolu Invention Is Remembered". Kentucky New Era. Hopkinsville, Christian County, Kentucky. December 22, 1978. Retrieved September 8, 2015.
Official Gazette of the United States Patent Office (Vol. CXXVI). (1907). Wash, D.C.: U.S. Patent and Trademark Office.
Proceedings of the ... Annual Meeting of the Kentucky Pharmaceutical Association (Vol. 24-28). (1901). Madison, WI: Courier-Journal Job Print. Company.