White text on red background on upper half, white text on blue background on lower half.
This button is one of eight in a collectible series, possibly used in vending machines. The expression "Hey, Hey Cubs!" was coined by Jack Brickhouse, announcer for the Chicago Cubs from 1948 to 1981. Other well-known expressions popularized by Jack Brickhouse as baseball announcer were "Wheeee!" "Whew Boy!" and "Oh Brother!"
Read more about the History of Cubs Buttons on the Busy Beaver blog.