|Text on Button||from the (heart) of BOSTON|
Black text and an illustration of a red heart on a white background
|Year / Decade Made|
“From the heart of” was a slogan trademarked by Lucy’s Canvas in 1978. By 1982, the trademark was abandoned. Lucy’s Canvas started as a canvas tote bag retailer in Boston but the owner quickly created other themed specialty stores, including “have a heart” gift stores, full of merchandise with hearts on it, and “from the heart of” stores which celebrated a particular city with a wide range of products.