Blue text on white background on right-hand side, black-and-white photograph of Barry Goldwater on left-hand side, blue outer rim.
A.G. TRIMBLE CO. PITTSBURGE, PA 15222
Barry Goldwater unsuccessfully ran in the 1964 presidential election against incumbent Lyndon B. Johnson, who took over after John F. Kennedy was assassinated. Johnson was still positively associated with Kennedy's popularity and won 61.1% of the popular vote, the highest margin since 1820. Goldwater's slogan, "In Your Heart You Know He's Right" was parodied by Johnson's campaign with the phrases "In Your Guts, You Know He's Nuts" and "In Your Heart, He's Too Far Right".