Illustration of a glass of gold liquid with black text on top on a white background
Copyright 1963 A.G. Trimble Co, PITTSBURGH 22 PA
This button was made for use in the 1964 Presidential election, supporting United States Senator Barry Goldwater. Goldwater used a gold colored glass and the chemical compound for water to symbolize his name. Goldwater used other similar symbols throughout his campaign, such as the chemical compound AU for gold along with H2O for water.
Goldwater won the Republican Party's presidential nomination for the 1964 election against Lyndon B. Johnson. He eventually lost the election, carrying only six states and 38% of the popular vote. Goldwater had a large conservative constituency and became most known for his work with labor-union reform and for his fight to stop communism from spreading throughout the globe. He was also a supporter of the conservative coalition, which led to Congress passing new reform in 1957 against anti-corruption. Many of his opponents in the primary elections tried to convey Goldwater as an extremist for his conservative views, though his voting record proved to be in line with other members of the Republican party.