|Text on Button
|Gimme candy or else!!
Orange background with black text
|Copyright 1987 RUSS BERRY and COMPANY, INC. OAKLAND, NJ
|Year / Decade Made
This "Gimme candy or else" pinback was likely used during Halloween for trick-or-treaters.
The pinback was created by the Russ Berrie & Company Inc. which was founded in 1963 by a toy salesman named Russ Berrie. The company sold "impulse" items such as, mugs, small figurines, stuffed animals, greeting cards, and various other home accessories. The company's brands included: RUSS, Applause, Sassy, and Kids Line. In 1964, Berrie created his first line of manufactured novelty items. The first was a line of stuffed animals called Fuzzy Wuzzies and the second was a line of rubber dolls called the Bupkis Family. In 1992 one of the companies oldest product, trolls, spiked in popularity due to wild demand. In 2009 the company changed its corporate name to Kid Brands, Inc. and as of April 2011 The Russ Companies no longer exist as an entity.