Fido Dido

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Text on Button Fido Dido.
Image Description

Line illustration of a man's face on the left, and text to the right. The lines, text, and rim are tan, while the background is black. 

Curl Text © 1985 FIDO DIDO INC LIC. BY UES INC. © CALIFORNIA DREAMERS INC
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Additional Information

Fido Dido is a character invented by Joanna Ferrone and Sue Rose in 1985. He first appeared in apparel worn by trendy New Yorkers. He was licensed by the Pepsi Company in 1987 and became the mascot for 7UP. Fido Dido appears in these advertisements as a young, cool dude who manipulates his sketched world in order to get the refreshing beverage.

Sources

Wikimedia Foundation. (2023f, July 7). Fido Dido. Wikipedia. https://en.wikipedia.org/wiki/Fido_Dido

YouTube. (2023, March 27). 1989-2020 Fido dido 7up adverts compilation. YouTube. https://www.youtube.com/watch?v=HoC5DpllYcU

Catalog ID AR0482