Large black text and smaller green text on a white background.
Red colored text on a shiny metal surface (says):
In any language....
We try harder.
AVIS RENT A CAR
PRINTED IN US.A.
AVIS rents all makes of cars ... features PLYMOUTH
The Avis car rental company was brought to life at the Detroit airport by Warren Avis in 1946. Being the first company to rent cars from an airport location, it grew quickly and is today one of the most well-known car rental companies with well over 5,000 locations around the globe. The “We Try Harder” advertising and marketing campaign that Avis was instituted in 1963 in order to become more competitive.