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Topps Co. was founded in 1938 and today sells predominantly candy and sports memorabilia. In 1965, Topps began producing “Wise Guy” metal pins that featured satire for novelty and humor. Like the collectible sports cards sold by the company, these buttons came in colorful packages and were sold for a nickel a piece. Though some buttons made by Topps came with its trademark bubble gum, “Wise Guy” pins did not.
1965 Topps Wise Guy Buttons. (2016, September 24). http://toppsarchives.blogspot.com/search/label/1965
Baseball Trading Cards, Collectibles, and Memorabilia. (2018). https://www.topps.com/
Brian Drent's Mile High Card Co. (2017, September 15). 1956 Topps pin back baseball button checklist. https://www.milehighcardco.com/1965_topps_wise_guy_metal_buttons_nearly_...