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PARISIAN NOVELTY CO., CHICAGO PAT.7-10-17,11-4-19
The Contractors’ Furniture and Carpet Co. was in operation from the late 1940s through the 1950s in District 5 of Chicago, IL. Contractors’ issued several advertising campaigns using pocket-sized measuring tapes; some even featured popular drink recipes.
Measuring tapes with centimeter and inch markings were developed in the 1820s. Prior to that, tailors would use a strip of paper unique to each customer with a coded system of notches made into the paper to indicate the person’s measurements. Since the notch system was not codified, each tailor had their own code. The introduction of marked fabric measuring tapes allowed for drafts to be made for things such as a basic shirt.
White, A. (2018, June 19). A History of Measuring. Retrieved June 23, 2020, from https://www.moodfabrics.com/blog/a-history-of-measuring/