Black text on a white background with a Clydesdale horse
The Budweiser Clydesdales are one of the most beloved and endearing advertising images in American history. Given as a gift to his father by August A. Busch Jr to celebrate the end of prohibition, August Busch Jr started what would become Budweiser's most famous symbol. Realizing the potential, August Anheuser Bush, Sr. quickly capitalized on the magnificent creatures and began a journey across the eastern part of hte United States, gifting some of the first legally brewed beer to important politicians, including President Franklin D. Roosevelt. This may be the origin of the saying, because the beer was delivered to President Roosevelt at the White House.