|Text on Button||The California Raisins ©1987 CALRAB|
Illustration of a raisin with arms and legs wearing blue and white tennis shoes with blue and black text on a white background
|Curl Text||LIC. APPLAUSE LIC. BUTTON-UP CO. 2011 AUSTIN, TROY, MI 48083|
|Year / Decade Made|
The California Raisins are a fictional rhythm and blues musical group created in 1987 by the California Raisin Advisory Board as a promotional gimmick for Sun-Maid Raisins.The commercials utilized claymation to deliver performances by anthropomorphized raisins. These ads gained enough popularity to produce merchandise and promotion through tie-ins such as Hardee’s Cinnamon ‘N’ Raisin biscuits and Post Raisin Bran cereal. Buddy Miles was responsible for lead vocals, singing tunes such as “I Heard It Through the Grapevine,” a revival of Marvin Gaye’s 1968 hit. A CBS TV special in 1988, "Meet the Raisins," earned an Emmy nomination.