Color illustration of Bullwinkle with a confused expression. The words "I'm so confused" listed on the top of button in capital red letters. Words and illustration over white background.
©1984 P.A.T.-WARD BUTTON-UP CO. 22120 RYAN, WARREN, MI 48091
Bullwinkle J. Moose is a fictional character from the animated television series Rocky and Bullwinkle (later called The Bullwinkle Show), produced by Jay Ward and Bill Scott which ran from 1959-1964.
Bullwinkle was characterized as being kind though dim-witted. He was frequently referred to as the "moronic moose" and was juxtaposed by his intelligent friend Rocky the squirrel. The pair shared a house in a fictional town called Frostbite Falls, Minnesota, which parodied the real town of International Falls, Minnesota. There Bullwinkle attended college at Wossamotta U on a football scholarship. Rocky and Bullwinkle were featured in a half-animated half-live-action film in 2000 called The Adventures of Rocky and Bullwinkle.