Bold, blue font above a blue silhouette of the Jaguar, red font beneath, on an ivory background.
Jaguar’s 1960s advertising campaign promoted the E-type XKE. The campaign was a play on the “Keep America Beautiful” slogan and organization founded in 1953, which promotes beautification by preventing litter and reducing waste while promoting recycling. The U.K.-based company's Series 1 E-type XKE was produced from 1961-1968, exclusively for export. The XKE 2+2 Coupe was introduced in 1966, and the silhouette of the coupe model can be seen on this button.