|Text on Button||The BOSS CAN BE BOUGHT. HITACHI|
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“The Boss” was the motto Hitachi used in the 1980s. Hitachi is an international conglomerate company, well known in the United States for its departments that included power and hand tools. “The Boss can be bought” is a statement saying that their tools can be bought and to suggest that they were the “boss” of tools at the time.
Hitachi was found in 1948 and manufactured coal mining machinery and equipment and power tools. They began selling their items in the United States in 1973 and the brand was changed to Metabo HPT in 2018 to give its power and hand tools a new look.
History of Innovation [Web log post]. (n.d.). Retrieved July 12, 2020, from https://www.metabo-hpt.com/us/main-navigation/history-of-innovation