|Text on Button||BARACKOBAMA.COM 2012|
Black and white photograph of a dog on a white background with blue text and blue banner with white text
|Year / Decade Made|
Bo is the pet dog of the Obama family. He is a neutered, male Portuguese Water Dog, and joined the first family in 2008. Bo was a gift to the Obama family from Senator Kennedy and was chosen largely because his breed is hypoallergenic. This button was used to add an emotional appeal to Obama's 2012 campaign for reelection. The presence of a dog in the White House helped to make Obama seem relatable and helped him to gain publicity concerning non-political issues.