Black and white photograph of the Bunker Family with red, white, and blue background. White text on the upper portion of button that reads "America's FOIST Family" and white text on the bottom portion of button that reads "THE BUNKERS". A blue star in the middle of the button on both right and left sides.
©1972 TANDEM PRODUCTIONS. INC. OFFICIAL LICENSEE - N.G. SLATER CORP. NYC 10011
The CBS sitcom All in the Family ran from 1971 to 1979. The show was set in Queens, New York and starred Jean Stapleton as Edith, the long-suffering but devoted wife of blue-collar curmudgeon Archie Bunker (Carroll O'Connor), as well as their only child, Gloria (Sally Struthers) and her husband Mike (Rob Reiner). Ground-breaking for its treatment of the rapidly changing landscape of politics, culture, race, and other divisive issues in the United States, the show is remembered as one of the most popular and well-loved of the era.
In 1972, All in the Family and its cast of characters were promoted with such merchandise as this button as a tie-in with the U.S. presidential election of that year. "Foist" is a reference to especially Archie and Edith's pronunciation of the word first with their strong Queens accents.