Time for Saraka
TIME FOR SARAKA
Black text on yellowish green background. Illustration shows the head of a man with a yellow turban and a large, droopy mustache.
The Whitehead & Hoag Co.
BUTTONS BADGES NOVELTIES & SIGNS
Distributed at the 1939 New York World's Fair to advertise a brand of laxative called Saraka manufactured by the Schering Corporation. The product touted its two-part approach to curing constipation, "Bulk Plus Motility," and carries the Good Housekeeping seal. This button depicts the suffering Saraka "Sultan Inbad the Ailer." His story is illustrated in this charming promotional cartoon carried in LIFE magazine (Aug. 21, 1939): The Amazing Recovery of Inbad the Ailer.
Pre-Saraka ads were a lot less interesting. And a lot less fun.