New Chevrolet Six

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Text on Button NEW CHEVROLET SIX Queen of the Shows
Image Description

Dark blue circular frame with white text over an illustration of an elegant woman.

Back Paper / Back Info

GERAGHTY & COMPANY 3035-37 W. LAKE ST. CHICAGO, U.S.A.

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Additional Information

This button was used during the 1930s by Chevrolet to show off their new six-cylinder series of automobiles which they deemed as the "Queen of the Shows." The Chevrolet Six series was heavily promoted, being hailed by the company as being a new and innovative model. The series selling points include its lighter and stronger pistons, sturdier transmissions, as well as prices starting around just $400.00-$500.00. The series was featured in a variety of models, including sedan, club sedan, coach, coupe, and numerous others. The series would later be discontinued in 1937.

Sources

"New Chevrolet Six/ Queen of the Shows" Litho, Button by Geraghrty, Chicago. TedHake.com. Retrieved from http://tedhake.com/_NEW_CHEVROLET_SIX___QUEEN_OF_THE_SHOWS__LITHO__BUTT….

Catalog ID AD0797