I've Got Style

Blue text next to the Old Style logo on a white background

Old Style beer began in La Crosse, a town in Western Wisconsin. German immigrant, Gottlieb Heileman, originally called his beer Golden Leaf Lager in the 1890’s but this grew into Old Style which first appeared in stores in 1902. Even in the beginning Heileman's beer was a success and that first year in stores he produced 160,000 barrels. In the 1930s, Old Style expanded to sell lager too and moved operations to Chicago. Soon after in 1950, Old Style had become so popular in the city they began sponsoring the Chicago Cubs. Today baseball fans can still enjoy Old Style at Wrigley Field. For those who love all things Hileman, the G. Heileman Brewing Company of La Crosse, Wisconsin is the creator of La Croix sparkling water too!