I Drink Milk
MEMBER I Drink Milk QUART A DAY CLUB
White text on dark blue background. Back stamped with union bug.
Back is litho stamped: Local No. 4 Amalgamated lithographers of America. Chicago IL
Around midcentury, milk was viewed as one of humankind's most important foods. Advertisers and scientists alike had convinced the public that milk was a supremely healthy, nourishing, even life-giving substance. Its almost mystical whiteness was, for perhaps the only time in its history, matched by its hygienic purity and popular appeal.
"Milk in the Twentieth Century." Cambridge World History of Food. Cambridge: Cambridge University Press, 2000.