IN ER SEAL

In 1898, Uneeda Biscuits were the first product to be packaged using the In-Er Seal system. The design consisted of a cardboard box and waxed inner wrapper to "seal in the freshness" of baked goods. At the time, this was a major improvement. The biscuits and their innovative packaging mark the first product release of the newly created National Biscuit Company (N.B.C., but later Nabisco). The company represented a merger between the three largest regional bakery franchises in the US at the time. The superior packaging provided more distribution time, longer shelf-life and better tasting products.
 
The button design depicts a slightly altered version of the current Nabisco logo. The memorable red and white logo is reported to be based on a 15th century printers mark. View the logo's evolution.